This is an interesting development. Apparently there are Christians who care about the environment. Not just hippies - American Evangelical Christians, whose understanding of Christian theology can be summed up in these words: "Bible and Jesus good, same-sex marriages and abortions bad".
And with this What Would Jesus Drive campaign they are hitting where it hurts most, the most American of industries - cars and oil. Are we witnessing an actual schism?? A split between American conservative so called
Christian capitalists and a new force bringing murky Christian values into this new progressive light?