In a bold marketing move Microsoft announced that it will release a portable digital music player called "Fucking".
That's right - the meaning of the word "Zune" (זיון) in Hebrew is "fucking". Imagine, if you will, this dialog:
— "Hello, i'd like to buy Microsoft Fucking for my grandson. How much is it?"
— "Let's see ... 689.95 NIS for the Fucking Device ... 59.95 NIS for a monthly subscription to Microsoft® Fucking Music Service™ - it's pretty good, you can listen to Weezer, Beck and David Byrne ... and you also need to sign an agreement stating that you know that if your grandson tries to crack Microsoft® Fucking Crap™, you will be automatically fucked - i mean, sued."
Oh (edit): Did anyone get the Weezer, Beck and David Byrne joke?